Company News

‘Ageless’ and ‘Revitalizing’ Are the Top-Growing Benefits Searched Alongside Hair Care: Spate

Brands are encouraged to incentivize reviews on their products through trial sites like Influenster, ThingTesting or Home Tester Club.

Author Image

By: Lianna Albrizio

Associate Editor

According to beauty trend tracker Spate, when it comes to hair care products consumers are keen on products that target hair and scalp concerns while providing multiple benefits.    Currently, the top growth benefits searched alongside hair care products in the US are “revitalizing” and “ageless.” Consumers are actively seeking ways to revitalize their hair. Revitalizing garners an average of 5.8K monthly searches alongside hair care, experiencing a YoY growth of ...

Continue reading this story and get 24/7 access to Happi for FREE


Already a subscriber? Sign in

Keep Up With Our Content. Subscribe To Happi Newsletters